5 Freemium Survey Tools for User Testing, Customer Satisfaction, and More

People love to be asked their opinion. Chance are, if you’ve been to a restaurant recently, you’ve been given a receipt asking you to rate your experience via survey. Or if you’ve stayed at a hotel, you’ve received an email survey to rate your stay. Surveys are a great way to determine user satisfaction with your products, services, and websites. The following are some great ways to use online surveys and a look at the survey tools available.
Great Ways to Use Survey Tools

If you are an online marketer or SEO, then you should consider the following uses for online surveys.

Prospective Client Surveys

Before getting started with a new client, you might want to get to know them first by providing a simple online survey form for them to fill out. Some great questions you could ask include the following.
What websites do you own? (main domain, blog, additional sub-domains)
What social media profiles do you use? (Twitter, Facebook, LinkedIn, YouTube, Google+)
What local search profiles have you claimed? (Google Places, Yahoo Local, Yelp)
Have you worked with another online marketing or SEO agency? If yes, what services did you use? What were the results?
Will you be working with more than one online marketing or SEO agency simultaneously?
What are the top 10 pages you would like your online marketing strategy to be focused upon?
Do you have any special online tools that could be used to attract links? (online calculators, widgets, industry-specific database)
What are your online marketing goals?
Do you use Google Analytics? If yes, can we have access?

Basically, ask them about anything you think you will need for your campaign so you know what you are working with early on.

Client Satisfaction Surveys

Client satisfaction surveys can be very useful not only to find out if you are on the right track with your client’s online marketing campaign, but also to find out if you can expand your services with them. So instead of just asking if they are happy with their results so far, if they are receiving enough communication about their campaign, and so forth, you can also ask them if they are interested in additional services they are not taking advantage of.

To keep your survey fresh from month to month, you can also ask about specific new trends. For example, this month would be a great time to ask your clients if they would be interested in mounting a campaign on Pinterest and optimizing their site with images so it will be Pinterest friendly.

Website Usability

If part of your online marketing involves creating or optimizing websites for conversion, some basic website usability testing might be required. Invite people to try out the website, then send them a survey about their likes and dislikes of the website’s functionality. You might learn about a particular pain point that others experience which you might not have even thought about.

Link Bait

Whether you are creating link bait for a client or for your own website, survey tools can help. One of the top trends in blogging is crowdsourced posts – posts where you get various people in a specific niche or industry to answer one or more questions, then compile the answers into a blog post. Not only do you get a lot of great information, but you get the promotional power of everyone you include in the list sharing it with their audience.
5 Top Survey Tools

The following are some great survey tools that will allow you to get the answers you need. The best part – they all offer free basic membership!