Our friends at Enquisite have just launched a new link building tool to their existing analytics user base called “Linker”. The email we recieved this morning goes a little something like this:
Enquisite Linker combines the proven logic behind an online dating service with the concepts of social networking to streamline your link-building campaigns. Webmasters, marketers, and search marketers interested in improving their web sites’ visibility across the Internet continually express frustration to us of the difficulty around linking strategies. It’s been incredibly hard to find all the relevant web sites and web pages to link to for outbound links; and, it’s incredibly frustrating for business operators to manage the process that is time and labor intensive to acquire inbound links. Enquisite Linker solves these problems in a simple and elegant manner.
Though the system won’t be arranging my perfect link date until March 16th, you can register your site (if you recieved that email) as of today. So, what’s the point? I think this screenshot summs it up really nicely:
Note how you have control over the success parameters in which you’d consider linking out to, and getting a link from a website. That means you’re only likely to be matched with better sources of trustworthy links, provided that, of course, those sites want to meet you. SEOmoz MozRank and Google PageRank play a role in the selection process as does the region your site targets. Neat.
The system takes you to a summary page that reports on the number of new matches found for you and introductions made:
The most important point Enquisite makes with the new tool is this:
All your data is private and unless you elect to share your website name and address all information remains anonymous. Add your site today, and on March 16th you’ll start reaping the benefits…
A degree of confidentiality makes a lot of sense to me, until at least you’re happy to make contact and arrange a first date. I’ll be watching the results on March 16th with great interest!