Diễn Đàn SEO Panda - SEO Panda Forum
Would you like to react to this message? Create an account in a few clicks or log in to continue.

Diễn Đàn SEO Panda - SEO Panda Forum

Diễn Đàn SEO Panda Dành Cho Các SEOers Tự Do Thảo Luận SEO - SEO Panda Forum - Free SEO Forum to share your knowledge to the world
HomeLatest imagesSearchRegisterLog in

Display results as :
Rechercher Advanced Search
Latest topics


 SEO Budgets Set to Increase in 2009

Go down 

Posts : 1016
Points : 22855
Join date : 2012-03-27

SEO Budgets Set to Increase in 2009 Empty
PostSubject: SEO Budgets Set to Increase in 2009   SEO Budgets Set to Increase in 2009 EmptyFri Apr 20, 2012 10:03 pm

Good news for SEO in the travel industry: search engine optimisation is picking up the lion’s share of any increases in the online marketing budget of a travel company over the next year according to whatsonwhen and this article from Travolution.

Nearly 90 businesses across all sectors responded to the survey, which was carried out in July.
Search engine optimisation spend is being increased in over two-thirds of the companies which answered the question. Investment in content is on the up in half the businesses, while adword spend is on the up in 46% of cases.
The traditional banner ad has been under pressure recently, with the survey showing 21% of businesses actively reducing spend in this area.
However, overall budgets for online marketing are on the up, with more 50% planning to increase their spend with 32% keeping it level. Nearly 11% of respondents planned to increase their online marketing budget by over 50%.
The survey also confirms that travel businesses are recognising that the web site content is about generating revenue, with “increasing conversion” the top priority when spending on additional content. The second priority was to target specific customer sectors, with building their brand and improving the customer service coming in closely after that.

In particular, expect to see an increase in the need for in house SEO recruitment – as most managers know, any growth in budget spend or revenue beyond 25% can be very difficult to manage without increase the level of resource assigned to monitor it. With the increased levels of competition in SEO and the quality of top flight consultants being brought in house, agencies will no doubt be forced to improve their service to match. 2009 should be an interesting year for SEO
Back to top Go down
SEO Budgets Set to Increase in 2009
Back to top 
Page 1 of 1
 Similar topics
» Những xu hướng về SEO trong năm 2009
» Search Ranking Factors 2009 Released
» The actual Beijing Olympics 2009 Questionable

Permissions in this forum:You cannot reply to topics in this forum
Diễn Đàn SEO Panda - SEO Panda Forum :: Search Engine Optimization :: General SEO-
Jump to: