Way back in September we released the first version of our content strategy tool, and due to popular demand and awesome feedback I’m excited to be releasing an even hotter version of the tool! This blog post takes a quick look at some of the cool new features in this latest update.
Since the launch of the first version of the tool, there have been numerous updates across a number of websites forcing the xpath to return a null value, or to change the value returned. The first part of this update restores values for any empty fields, and reformats a number of elements of the tool for a cleaner, more digestible appearance.
More Insight from Google Insights
We all know how useful and powerful Google Insights can be for identifying trends and finding out what is ‘hot’ right now to provide you with the ability to spot opportunities to create new content.
Both sets of data for ‘Top Searches’ and ‘Rising Searches’ can now be found within the content tool:
Find out what’s growing in popularity relating to your niche, pop the keyword/phrase into the content tool and be inspired for a unique angle on a hot topic!
Taking the next step…
“I’ve been playing with the tool, and came up with an awesome content idea but now what?”
In the previous version of the tool there was a sheet called ‘Source and Place’, which featured a breakdown from Topsy of experts relating to your specified keyword to help find potential content placement opportunities. With this in mind, the newest feature of the tool takes this process to another level with the help of followerwonk.
We want to track down bloggers and editors who we can potentially get in touch with, that may be interested in our awesome new content idea. The tool now automatically scans twitter bios for mentions of ‘blog’ (blogger) and ‘editor’ + your specified keyword(s), to return highly relevant outreach contacts for the idea you’ve just come up with!
The data returned for each user can be broken down as follows:
Number of tweets
The number of people they are following
Number of followers
Age of account
Find editorial and blogger contacts
Oh, I also forgot to mention that the tool pulls in 50 results for both editorial and blogger contacts, so that’s 100 potential new outreach contacts right there, on top of the outreach data found via Topsy!
Access the tool here
Log in to your Google account
File > Make a Copy
Enter keyword into cell ‘B3’ and hit return (for multiple keywords please use the ‘+’ operator e.g. london+hotels)
I really hope you enjoy the new features of the tool. I look forward to hearing your feedback. PS. If you have any problems accessing the tool please drop me a comment below or hit me up at @dbseo.