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 DVD Training về Google Adwords

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Posts : 1016
Points : 14445
Join date : 2012-03-27

PostSubject: DVD Training về Google Adwords   Wed May 23, 2012 9:53 am

Sau khi chia sẻ bộ 1GB tài liệu SEO, sau 3 ngày mình cũng có 1 số lượng bạn đăng ký nhận bộ này khoảng 20 người (có nhận được cả những lời nhận xét của các bạn – mình chân thành cảm ơn các bạn đã có ý kiến đóng góp cho mình). Đây là niềm khích lệ cho mình chia sẻ tiếp bộ tiếp theo về Google Adwords.

DVD này là video training của Lynda.com (quá nổi tiếng rồi). Nếu có điều kiện các bạn cũng nên thử đăng ký học training của Lynda.com

Và thông tin chút chút của nó:

Lynda.com – Google AdWords Essential Training DVD
6h 10m | Video: AVC (.mov) 960×540 30fps 600Kbps | Audio: AAC 48KHz 160Kbps 2ch | 2.08GB
Genre: eLearning | Language: English
In Google AdWords Essential Training, author David Booth teaches how to leverage the power of paid search advertising, the most direct and measurable advertising medium in existence, using the leading platform in this space, Google AdWords. This course shows how to start using this advertising platform to reach an enormous audience of potential customers with relevant messaging and measure the ROI from their activities.
The course also provides an introduction to paid search advertising, an overview of the AdWords platform and interface, and lessons on keyword research, conversion tracking, and campaign optimization.
Topics include:
* Understanding paid search advertising terms and definitions
* Creating an account and your first campaign
* Targeting locations, languages, and other demographics
* Writing effective text ads and using image ad formats
* Making ads stand out with extensions
* Setting and managing advertising budgets
* Understanding bidding options
* Researching, organizing and adding keywords
* Understanding advertiser requirements and your quality score
* Installing conversion tracking code and integrating with Google Analytics
* Optimizing ads using dynamic keyword insertion
* Ad split testing and landing page testing
* Working with the Offline Editor
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