Recruitment SEO Guide – How to Optimise Your Jobs Site

There’s nothing new about an SEO guide. There are many, many brilliant guides to SEO out there such as Aaron Wall’s seobook and Rand Fishkin’s Beginner’s guide to SEO.

There are however, few, if any, industry specific SEO guides to read up on.

My Guide to Recruitment SEO is aimed at the beginner to intermediate SEO consultant or in house marketers tasked with buying a new jobs website from a web design agency. It covers applying SEO technique to a recruitment website and is a high level overview of many of the SEO techniques I have applied to the 40+ jobs sites I’ve worked on in the last few years.

Contents

1) Creating an optimised site structure

2) Optimising your homepage

3) Optimising your vacancy pages

4) Optimised campaigns leveraging brand search

5) Understand your long tail, and make it relevant to your sector

I hope you like my work. If you have any suggestions, enquiries or would like to learn more, Leave a comment on any of the pages or visit my about page to find out how to contact me.